LATICRETE has sponsored race car driver Taylor Broekemeier for the second consecutive season in the SCAA Pro Racing sanctioned 2009 Volkswagen Jetta TDI Cup. In the first racing series designed to be “green” from start to finish utilizing clean-fuel technology, Broekemeier has maneuvered himself into fifth place at the midseason point with four top 10 finishes in just five events. Heading into the August 14-16 weekend of racing at Road America in Elkhart Lake, Wisconsin, Broekemeier has amassed 115 points, trailing the top-ranked driver by only 73 points with five events remaining on the schedule. Driving on his favorite track, VIRginia International Raceway on April 24-26, the 22-year-old Colorado State University senior impressed with a third-place and fourth-place finish in the double-event that kicked off the season.

“It seems the higher I finish the more inquiries I get about the LATICRETE logo,” said Broekemeier. “This year I’m racing much better and I get asked a lot about it. I always tell them ‘LATICRETE is an innovative manufacturer of tile and stone installation materials.’ I like to use that line. One of the drivers on the tour this year is from Seattle. His father is a contractor out there and he knew all about LATICRETE. We had a nice talk about it.”

Broekemeier is the son of Brent Broekemeier, vice president of the Rio Grande Company, one of the most respected sources for LATICRETE products in the Rocky Mountain Region surrounding Denver. By participating in the Jetta TDI Cup Broekemeier has the chance to win the $100,000 purse as the series champion, and will earn a Pro Racing license from the SCCA at the end of the season.