Welcome to the Coverings 09 New Product Focus, a special section from National Floor Trends, Floor Covering Installer and TILE Magazine. The New Product Focus showcases a sampling of new products and services that were launched to coincide with the recent Coverings show in Chicago.

Dependable Chemical

Contact: Homer Taft
Phone: 440-333-1123
Email: htaft@dependable.us
Website: www.floorprep.com

CUTDOWN II is a latex based coating to protect floor covering from the effects of excess moisture in concrete. CUTDOWN II can provide protection as high as 15 lbs. and 90% RH at an easily affordable price. Visit www.floorprep.com for information on all DEPENDABLE products.

Ilva Ceramica

Contact: Cristian Fraga
Phone: (54) 02322529000
Email: cfraga@ilva.com.ar
Website: www.ilva.com.ar
Ceramic Consulting Corp., Phone: 305-667-7090, Email: ceramicc@comcast.net
Dealer Tile Supply, Phone: 866-930-3876, Email: info@dealertilesupply.com
Pacific Imports Corp., Phone: 661-948-8008, Email: piagency@pacific-imports.net
Heartland Tile, Phone: 856-608-0012, Email: gthorp@heartlandtile.com

Athena Stone the Stand-Out New Tile at Coverings
The nature-inspired fully-rectified glazed porcelain Athena Stone series from Ilva captured all the attention at its Coverings debut. Available in three "naturally" beautiful colors, Olympus (White), Troy (Gold), and Sparta (Noce), Athena Stone is offered in a full range of sizes and coordinating listellos and matching trims. The new series is also available in "EXTRA," an abrasive-type surface in 20" by 20" dimensions. For all the exciting details, contact www.ilva.com.ar or the Ilva representative in your area.

Imagine Tile

Contact: Lynda Portelli
Phone: 973-771-0987; 800-680-8453
Email: customer.service@imaginetile.com
Website: www.imaginetile.com

Imagine Tile turns ceramic tile into a tool for creative expression. The tiles feature a strikingly realistic image and a durably glazed surface with a commercial wear rating. Perfect for both residential and commercial use.

MagBacker

Contact: Richard Chunta
Phone: 866-610-0359
Email: rachunta@bellsouth.net
Website: www.MagBacker.com

MagBacker™ Launches High Performance
Tile Backer, Floor Underlayment, Wet Area Panels
MagBackerMagBacker™ is launching a high performance, “LEED point” awarding, floor underlayment, tile backer and wet area panel for application under tile, stone, wood, carpet, laminate and vinyl floor coverings. According to Richard Chunta, VP of Business Development, “The marketplace is looking for an environmentally responsible, strong, lightweight, fire-rated and moisture-, mold-, mildew-, and insect-resistant panel. MagBacker™ is the solution to these needs which are all inclusive in every MagBacker™ panel.”

MagBacker™ is a proprietary recipe of magnesium and cellulose fiber reinforced with mesh. MagBacker™ is 20% stronger and 25% lighter than premium cement panels. Can be cut with power tools and is naturally mold-, mildew-, insect- and class “A” fire-resistant. In addition, specifying MagBacker™ can earn valuable LEED points for LEED accredited projects.

MagBacker™ LLC is based in Brunswick, Ga., and is privately held with ownership operating building products production facilities globally.

Mediterranea

Contact: Paul Young
Phone: 305-718-5091
Email: paul@architecturalimports.com
Website: www.mediterranea-usa.com

Mediterranea, a multi-national tile and design firm dedicated to producing some of the world’s finest porcelain tile, presents the new FUSION series. Produced in the USA and readily available for timely distribution, the FUSION collection combines a traditional stone look with a modern metallic overlay to bring old and new together in an innovative, colorful collection. This glazed tile is offered in five vibrant colors in 20” by 20”, 13 by 13”, and 6.5 by 6.5” sizes, and is rounded out with a full trim package. The FUSION collection is designed to meet all requirements for both residential and commercial usage. Don’t miss the latest addition to Mediterranea’s 17 lines produced right here in the USA!

Dependable Chemical

Contact: Homer Taft
Phone: 440-333-1123
Email: htaft@dependable.us
Website: www.floorprep.com

Opt into DEPENDABLE’s solutions packed e-newsletter. We share 58 years of industry experience and knowledge with information of value to architects, contractors, retailers, distributors and installers. Articles cover moisture remediation, floor leveling and many other subjects. To subscribe, click here or visit www.floorprep.com/newsletter.html.

Olde World Stone & Tile Molds

Contact: John McKenzie Panagos
Phone: 828-837-0357
Email: Info@oldeworld.com
Website: www.OldeWorld.com

For 17 years our molds have helped turn plain concrete into Stone, Pavers, Tile, Brick and more. Make manufactured stone veneer for under $0.50 per square foot. Complete do-it-yourself kits and affordable Business Start-up Packages available.

Thermosoft International Corporation

Contact: Russ Dunn
Phone: 800-308-8057
Email: rdunn@thermosoft.com
Web Address: www.thermosoft.com/BNPE

Thermosoft is a leading USA manufacturer of UL and ETL listed electric radiant floor heating systems that are simple-to-install, affordable and green. Contact Thermosoft today about complementing your business with value-added, electric radiant floor heating!

Tile of Spain

Contact: Rocamador Rubio
Phone: 305-446-4387
Email: miami@mcx.es
Website: spaintiles.info

Innovation and design headlined the Tile of Spain pavilion at Coverings 2009. Manufacturers such as TAU, Apavisa, and Inalco, which earned a “Best Booth” award, unveiled the latest trends, products and technology to arrive from Spain. For more information, call 305-446-4387 or visit spaintiles.info.

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Brought to you by: NFT, FCI and TILE Magazine.