To celebrate its Golden 50th Anniversary, the World Floor Covering Association (WFCA) will be opening its Surfaces booth and granting free access to all show attendees. As part of the celebration, and in theme with their anniversary year, fifty prizes valued at $1,000 each will be given away to attendees that visit the booth.

On-site themed kiosks in the booth will further tout the benefits of WFCA membership which, on top of those listed above, include: information about the new WFCA and Meredith Corporation consumer magazine, Better Homes & Gardens Beautiful Flooring; the extensive consumer ad campaign with the Meredith family of publications — in its second year running; details on the association’s exclusive insurance program for members only; and inside news on the many benefits of working with WFCA partner Creating Your Space — a company that designs and builds custom online retail websites for members.

“Through many successful initiatives and dedicated and driven executives both inside and outside the association, the WFCA has created tremendous momentum both within our industry and in the consumer market,” said Christopher Davis, President and Chief Executive Officer of the WFCA.

“Our upcoming 50th Anniversary, which we will be celebrating onsite at Surfaces, offers the perfect platform to take our member benefit message wide and open our booth to the industry at-large. Market conditions are such that companies are actively looking for ways to strengthen their bottom line and bolster their businesses and we have just the solution for them.”

The WFCA, the official sponsor of the annual Surfaces trade show, is the floor covering industry's largest advocacy organization representing floor covering retailers, contractors and allied service providers throughout North America. For more information about the WFCA, visit www.WFCA.org.