Most flooring installations require some type of adhesive or mortar, but with the plethora of options available from multiple manufacturers, it’s easy to see why some contractors might just throw up their hands and choose the least expensive option from whichever brand they trust the most. However, as our panel of adhesive and mortar manufacturers were quick to reveal, choosing such a crucial product based primarily on cost is the worst way to make this type of decision.
David Fabyonic, marketing manager for Ardex/Henry, said the installer should choose a product that offers the most value, not the least cost. “As one moves up in a manufacturer’s price point scale, the professional installer should expect a corresponding increase in the value the adhesive provides to their business operation. Additional features and benefits can range from improved warranty periods to longer working times, and even the ability to install numerous types of flooring with a single adhesive.”