As the leading source of information to the flooring installation industry,
Floor Covering Installer (FCI) is recognized worldwide for distributing content
for flooring installation and maintenance products. With technical information and in-depth global domestic and international coverage, FCI has evolved to meet the needs and preferences of our readers who consume our information in print, digital and social formats. Our reach and penetration into the industry is unmatched and our leadership continues to grow stronger each year.
63% trust the companies that advertise in Floor Covering Installer
71% rely on ads in Floor Covering Installer to inform them of new products and services
97% take action as a result of marketing communications
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
(Limit one sponsor per month.)
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. Floor Covering Installer aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Floor Covering Installer ’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Average Website Users+
|Super Leaderboard||970 x 90||728 x 90||320 x 50|
|Half Page||300 x 600||300 x 600||300 x 250|
|Wide Skyscraper||160 x 600||160 x 600||300 x 250|
|Medium Rectangle||300 x 250||300 x 250||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|Rectangle Ad||180 x 150||180 x 150||180 x 150|
|Adhesion Banner||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50
(expands to 320 x 480)
A topic sponsorship on fcimag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting fcimag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Floor Covering Installer’s browsing customers into visitors to your website!
Purchase online display ads on fcimag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
Average eNews Delivered+
TalkFloor is the premier daily eNewsletter for the flooring industry, providing the information needed to thrive in today’s fast-paced environment. Delivered each weekday morning to flooring professionals and members of the A&D community, TalkFloor features the most current industry news and information that directly impacts businesses.
Each issue also includes audio and video interviews from Dave Foster of FloorRadio. Position yourself as an industry leader and be a partner in the knowledge sharing by advertising with TalkFloor today!
FCI Product eNews is Floor Covering Installer’s monthly newsletter. Focused on an area of interest to all installers, FCI Product eNews shares the most current information on the newest tools and installation products.
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
+ Media Owner’s Data, Spring 2020
*Floor Covering Installer Reader Preference Profile Study, 2019
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.