CONTINUING EDUCATION

eBOOKS

WEBINARS

CUSTOM eNEWS

eBLASTS

IPS

INFOGRAPHICS

VIDEO

PODCAST

CONTENT CREATION

NATIVE ADVERTISING

DRIVE

COST PER LEAD

LEAD NURTURING

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

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Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, combined with Floor Covering Installer’s content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details—from design, production, hosting, and deployment, to providing leads for your business development efforts.

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Webinars are a great way to showcase your knowledge and expertise on industry related topics — giving attendees the information they need all while you collect an average of 250 leads⁺. Webinar types include:

• Editorial: Content created and moderated by Floor Covering Installer’s editorial team
• Sponsored: Content provided and presented by you, the sponsor
• CEU: Editorial or sponsored content with CE credits available
• Sponsored CEU: Content provided and presented by the sponsor, with CE credits available

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Floor Covering Installer’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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Co-branded with Floor Covering Installer to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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Floor Covering Installer eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Flooring professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of  Floor Covering Installer, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

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BENEFITS:

• Your Infographic created by our design professionals through a collaborative process
• Hosted for ONE YEAR on Floor Covering Installer’s website
• Equipped for embedding on your company website or Facebook page, or for use as a sales tool
• Promoted via email to active and engaged flooring professionals
• Includes deployment leads and analytics

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BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Floor Covering Installer, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice — office, facility, event, installation site, or even your booth at a tradeshow — we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

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Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Floor Covering Installer’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Floor Covering Installer will promote your podcast to our readers.

• Choose your podcast option and let us do all the work!
• Podcast emailed to Floor Covering Installer’s readers (Multi-deployment Packages Available)
• Hosted for ONE YEAR on Floor Covering Installer’s website
• Promoted in the Floor Covering Installer eNewsletter
• Promoted through Floor Covering Installer’s social media pages

• OPTION 1: Supply your own podcast
• OPTION 2: Record your podcast with our Editor, over the phone or in-person

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White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

Floor Covering Installer can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

• WHITE PAPERS
• ARTICLES
• BLOG POSTS
• SOCIAL MEDIA CONTENT
• TECHNICAL PAPERS
• CASE STUDIES
• AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Floor Covering Installer can deploy your White Paper via email to flooring installation industry professionals with our White Paper eBlast. Since they know and trust the content of Floor Covering Installer, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LEARN MORE ABOUT OUR CONTENT CREATION SERVICES

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Professionals turn to Floor Covering Installer for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on fcimag.com alongside our trusted editorial. Floor Covering Installer will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

• 3 Native Advertising Packages (run for a full 12 months)
• 2 Featured Products (run for 12 months)
• 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

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This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

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Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

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