For National Floor Covering Month, set for April 2002, the World Floor Covering Association (WFCA) is in the process of implementing a multi-faceted public relations program targeting the industry, key media and consumers.
To create excitement about National Floor Covering month with WFCA members, as well as consumers, the WFCA will conduct the "Look Down For A Change National Consumer Contest" that will be promoted through magazines and newspapers across the country. The online contest will last approximately three months and will be located at the www.wfca.org web site. Consumers will be asked to answer questions related to floor coverings----the answers which can be found within the new consumer component of the site.
Multiple winners will be chosen and prizes will include various types of floor coverings, including installation. The WFCA's web site already experiences over 10,000 visitors a month and this cross-promotion is designed to generate more visits and greater awareness of floor covering options for the home or office.
To sustain the public-relations momentum, the WFCA will maintain a news bureau, releasing press announcements, alerts and industry news to consumer and trade media on an ongoing basis. Also timed for National Floor Covering Month, a camera-ready Mat story will be released to daily and weekly nespapers to ensure media coverage in small and medium markets in the country.