NEW YORK ¿ Carpet One and Liz Claiborne Inc. have signed an agreement to produce a flooring line under the Liz Claiborne brand name. The new flooring collection will offer a large number of coordinated flooring choices, including carpet, vinyl, wood, laminate, ceramic tiles and area rugs. Covering a broad range of price points, Liz Claiborne Flooring will be in Carpet One stores in early 2003, and will be sold exclusively throughout the buying group¿s more than 1,000 stores in the United States and Canada.
Liz Claiborne Flooring will feature an exclusive color-matching system that will allow consumers to bring fabric, paint and other color samples to Carpet One and have in-store designers and associates coordinate the Liz Claiborne Flooring. Marketing for the line will include national consumer magazine and television ads, as well as in-store media.