Hartman joined Formica in 1996 to start up the flooring business. His published strategies include dialed-up pressure behind Formica’s “first-to-market” approach with differentiated products; aggressive marketing; and focusing on the ability to satisfy the customer.
Formica names Hartman president of flooring division
Formica Corp. has named David Hartman as president of the company’s newly created flooring division. The company describes the move as marking a renewed focus by Formica on the flooring category.