Corterra Fibers Debut in Shaw Carpet
Shaw's Corterra carpet line is the first BCF carpet introduced in the US based on Shell's Corterra Polymers, the raw materials used in the carpet face fiber. Corterra Polymers is Shell's trademark for polytrimethylene terephthalate (PTT), a thermoplastic that can be spun into fibers and yarns that are durable, inherently stain resistant and easy to clean.
Carpets made with Corterra fibers offer a breakthrough in the combination of stain resistance and durability. They have nylon-like wear performance without the need for chemical stain treatments and complicated cleaning procedures. Most stains, including mustard, iodine and hot coffee, can be removed with hot water and are dry within a few hours. Moreover, Corterra fiber's stain resistance offers an ease of maintenance and reduced need for replacement.
The launch of the Corterra carpet, initially developed for the apartment replacement and builder markets, is the result of a multi-year development program between Shaw and Shell. Shaw's interest focused on the wear performance and anti-stain properties inherent in Corterra fibers, which were confirmed through testing by Shaw. The companies then worked together to convert the Corterra Polymer into high-quality yarn on state-of-the-art equipment using Shell's patented technology.
Mark Tucker, builder marketing manager for Shaw, says the attributes of the Corterra products have been sought by the residential property management market for years. ``It has always been a trade-off for this segment - either durability or stain resistance,'' said Tucker. ``Now, by offering a product that combines these characteristics, owners and managers of multi-family housing will have more options for cleaning instead of replacement.''
``This carpet is a testament to the commitment both companies had to bringing an unprecedented new product to market,'' said Barry Cristea, business manager, Corterra Polymers, Shell Chemical LP.