In response to the industry-wide crisis concerning a lack of qualified installation labor, the UBC has unveiled a marketing program designed to create awareness of the JATC.

Las Vegas -- In response to the industry-wide crisis concerning a lack of qualified installation labor that has led to a record number of failed installations, the United Brotherhood of Carpenters unveiled its INSTALL identity during Surfaces 2001, in an effort to re-brand and showcase the UBC's floor covering installation training program and its graduates.

Under the trademarked brand name of INSTALL (International Standards and Training Alliance), the floorcovering division of the UBC in the United States and Canada has launched an aggressive new marketing campaign intent on raising awareness of the Joint Apprenticeship Training Committee (JATC) training program, as well as of the recent changes in the UBC.

One step in the new program was the opening of the 178,000-square-foot "Train the Trainers" facility in Las Vegas during Surfaces. The facility provides a comprehensive atmosphere for intensive learning and upgrading skills.

INSTALL is an intensive four-year program that includes close supervision of each trainee by a journeyman flooring mechanic, with projects in both simulated and real-world working environments, according to the UBC.