Dow focuses on polyurethane technology in commercial carpet industry
October 18, 2004
Dow is now focusing on its polyurethane technology, rather than promoting branded products. This new approach is designed to enable the company to further develop and market the benefits of its technology, while encouraging carpet manufacturers to promote those properties best associated with the finished product.
Dow will maintain an emphasis on its core polyurethane-based solutions, The Enhancer and The Enforcer technologies, the company says.