As the floor covering market continues to expand, the number of retailers who carry laminate lines seems to lag a bit behind. Columnist Reggie Hill examines some of the reasons why laminate flooring is still on the sidelines in many marketplaces.
I am amazed at the number of full-service flooring retailers and distributors that are consciously avoiding the marketing and selling of laminate flooring, the fastest-growing segment in the floor covering industry. Laminate floors can be intimidating. Why? Let’s take a closer look at the product, its attributes, the negatives surrounding it, and the obstacles affecting sales.