Owens Corning Forms Strategic Alliance with Armstrong World Industries, Inc.
Under the terms of the agreement, Armstrong will continue to manufacture the Soundsoak product line and Owens Corning's Acoustic Systems Business will assume responsibility for product line strategy, sales and service.
``The value of this alliance is that two companies with expertise in creating acoustic system solutions have come together to increase the marketing potential of Soundsoak products,'' said Wayne Power, general manager of the acoustic systems business at Owens Corning. ``This will also allow Owens Corning to expand their presence in the growing acoustic market.''
``This is an ideal partnership between Owens Corning and Armstrong,'' said Michael J. Fischer, vice president of marketing services and commercial marketing at Armstrong. ``With the experience and marketing expertise of these two companies, it is a perfect fit to collaborate on producing this line of Soundsoak products. One example of these benefits is that we will be able to sell Soundsoak products through both the Owens Corning and the Armstrong distribution networks.''