Bruce Laminate Floors, in an effort to find a unique and meaningful way to showcase their products to consumers, developed the “No Limits Tour,” a five-stop, cross-country tour that invited consumers to inspect a 400-square-foot demonstration floor, test its durability, and view samples of both wood and stone patterns. By choosing some of the most densely traveled walkways in America, Bruce wanted to demonstrate that even the roughest treatment would not harm its floors. The tour made stops in Dallas and San Antonio; San Francisco; Minneapolis; and New York.