Floor covering tools and supply distributor W.J. Grosvenor & Co. has opened a new branch in Rockland, Massachusetts. With this addition, the N. Billerica-based distributor now operates 11 stores in the New England area. Located at 273 Weymouth St., the store is the eighth Massachusetts branch for W.J. Grosvenor. Locations outside the state include South Portland, Maine, Manchester, N.H., and Warwick, R.I.

Branch manager Brian Fulton has been tapped to oversee the Rockland operation. The warehouse will be open Mondays through Fridays from 7 a.m. to 4 p.m. For more information, call (866) 485-2070 or (800) 974-4215.