As leaders, we must also be in full contact with our own purpose. Our purpose is our vision of the future, our values and mission. The importance of purpose cannot be overstated. Our role as leaders is to change the status quo. We must always keep one eye trained on that future that we want to create. And we must have a fundamental sense of the actions needed to arrive at that future--to achieve that vision. Next, we leaders must be in full contact with others in our organization. This includes peers, subordinates, and senior management. Leadership is about change but it is also about behaviors. Leadership involves a great deal of soft skills and interaction with people. These interactions cannot be casual if the leader is to be respected and to make an impact.
The leader must be in full contact with the values of the organization. Ultimately, the rest of the organization will live up to, or down to, the level set by the leader. In the absence of corporate values, that level is open for discussion and can vary. With firm corporate values, the people in the organization have sound principles by which to guide their behavior. Enron had values written on paper, but the leadership of the organization lost contact with those values....
Today, it is also essential to be in full contact with customers. They are demanding and have high expectations. Ultimately, they pay our salary. Yet, far too often, businesses operate in a vacuum and are blind to the customers' needs. This data is borne out in many image surveys that indicate businesses are, in a word, unresponsive. The leader who is in full contact with his or her customers actively seeks them out and engages them in conversation-real talk about more than just the product at hand.