Building products supplier Fin Pan said it will no longer use Bonsal American as its sales force and will begin selling its product line on a direct basis. The 32-year old Hamilton, Ohio -based company's decision will affect the marketing and sales of its Util-A-Crete and ProTEC Cement Backer Board and PreFormed Tile Ready Component product lines.
"We are very excited to be selling and servicing our customer base on a direct basis," said Jeff Ketterer, national sales manager for Cement Backer Board and PreFormed product lines.
Fin Pan will continue to offer both Util-A-Crete and ProTEC Cement Backer Board in a variety of sizes and thickness for all types of interior and exterior applications. The PreFormed Tile Ready Component line of niches, shower pans, seats, curbs and slopes will continue to be manufactured by Fin Pan as in the past. The company notes that its PreFormed line is designed to insure time-saving and worry-free installations for contractors and homeowners alike.
"We were the original continuous manufacturer of cement backer board in the industry over 35 years ago." added Ketterer. "Fin Pan has built a reputation for providing the market with excellent quality products. Our goal now is to provide our existing and new customers with exceptional service, quality packaging and marketing support."
Fin Pan switches to direct sales, ends relationship with Bonsal
February 8, 2007