BNP Media has
acquired the Professional Services Division of Ascend Media, which includes the
Food, Beverage and Packaging Group and the Gaming Group of magazines,
conferences, web sites and events.
“All of the titles
have been well managed by an excellent staff that has integrated print
advertising, events and online media. We now have robust products for any
customer looking to reach each and every corner of the food, beverage,
packaging and gaming markets,” said Taggart Henderson, co-CEO of BNP Media.
“We’ve
been extremely impressed with the way the Professional Services Division team
has evolved and grown into a diversified B2B media business. As part of BNP Media,
it will have an even more compelling strategic fit that will allow the team and
their brands to build on this year’s impressive growth rate,” said Cam Bishop,
President and CEO of Ascend Media.
Clear
Seas Research, BNP Media’s market research company, is concurrently announcing
their entrance into these industries. “Clear Seas will present unparalleled,
custom market research in the food, beverage, packaging and gaming industries
via our combination of online communities, industry knowledge and superior
analysis. We look forward to creating research solutions for all companies
wishing to gain competitive advantage in these arenas,” said Mitchell
Henderson, co-CEO of BNP Media.
This acquisition
makes BNP Media the undisputed global leader in food, beverage and packaging
information.
“Combined with our
current offering of category industry-leading magazines, Prepared Foods and Food
Engineering, along with Packaging
Strategies, a conference, newsletter and multi-client report business, we
have improved upon our leadership position in the dynamic and growing food and
packaging markets,” said Taggart.
The Food, Beverage
and Packaging Group, based in Deerfield, Ill., are vertically integrated food
industry and retailing information businesses which are accessible to customers
through a combined marketing, advertising and rate program available to take
advantage of targeted market penetration.
“We are also very
excited about acquiring a platform in the high-growth, worldwide gaming
industry,” said Taggart.
The Gaming Group
is based in Las Vegas, Nevada and is comprised of two leading magazines and the
industry’s premier trade shows and events.
Berkery, Noyes
represented and advised BNP Media in the transaction.
BNP Media, the largest family owned B2B media company in the
country, helps people succeed in business with superior information through its
portfolio of magazines, websites, conferences, tradeshows and market research.
BNP specializes in the food, beverage, packaging, manufacturing, gaming,
architecture & construction, mechanical systems and safety & security
markets. BNP owns and operates more than 60 magazines, 40 events and 75
websites.
BNP Media,
incorporated in 1926, is headquartered in Troy, Mich., with offices around the
country. For more information, visit www.bnpmedia.com.
Ascend Media is a
diversified business media company that owns and operates professional
magazines and journals; organizes trade shows, conferences and educational
programs; and maintains online properties and databases serving the medical and
healthcare industry.
Ascend Media was formed and incorporated in 2002 and
is headquartered in Overland Park, Kansas. For additional information, visit
www.ascendmedia.com.
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