Leone tapped to lead strategic marketing for MAPEI
July 12, 2007
Product planning veteran Jeff Leone has been named MAPEI’s director of strategic marketing. Previously, he helped establish an automotive business for BASF/Basell in China. This included overseeing the creation of a production facility and setting up a technical and sales organization for the mainland.
“Leone’s 24 years of experience, most recently with BASF/Basell Polyolefins, will help MAPEI expand its leadership position in flooring installation systems and concrete restoration products,” said MAPEI Americas President and CEO Rainer Blair.
Leone received a degree in chemistry from Carnegie Mellon University, and has worked in a variety of technical and business leadership roles since. “I am a strong believer in engaging our customers in order to develop the best product line for the industry,” Leone said. “I look forward to being with MAPEI in this exciting, fast-paced industry.”