In an effort to differentiate itself from its competitors, Stauf Adhesives has unveiled a new logo that has been designed specifically for the U.S. market. As part of its “rebranding” program, the wood flooring adhesive manufacturer says although it is a recognizable brand in Europe, it is considered a newcomer in the U.S.

Though the new logo retains the Stauf name, three new elements have been added: what Stauf produces, where it is located, and what it stands for. The new tag line, “Stick with what works,” reinforces Stauf’s business longevity and “reputation for doing its job well,” the company says.