LATICRETE sponsors driver in the world's first ‘green' racing series
LATICRETE recently sponsored the race car of Taylor Broekemeier at
LATICRETE recently sponsored the race car of Taylor Broekemeier at Lime Rock Park in Lakeville, Connecticut, in race No. 4 of the 2008 Volkswagen Jetta TDI Cup series, an eight event season in the world’s first racing series designed to be “green.”
Broekemeier, a 21-year-old junior at Colorado State University, is the son of Brent Broekemeier, vice president of the Rio Grande Company in Denver, a long-time LATICRETE distributor and a member of the LATICRETE MVP (Most Valued Partner) program.
“LATICRETE was more than helpful to me during this entire process,” said Broekemeir. “This was a huge opportunity for me. Ever since I was four-years old I have always wanted to be a race car driver. LATICRETE stepped up financially and helped me reach that goal. I think they had been looking at motor sports in the past but the deciding factor for LATICRETE was the environmentally-friendly aspect of this race. They wanted to know all about the green aspect, and most of the questions they asked after the race were on that topic.”
Despite tire issues in race No. 4, run in conjunction with the NASCAR Camping World Series weekend of races at Lime Rock Park, Broekemeier finished 11th out of 30 drivers, three spots down from his qualifying position of eighth going into the race.