Pergo North America has promoted Mike Nielsen to the position of vice president –commercial sales.  Formerly director of specialty sales for the leading manufacturer and marketer of laminate flooring, Nielsen now will lead the brand’s newly formed Commercial Group, taking responsibility for marketing and merchandising activities.

“Mike’s appointment to this newly created position is part of a key initiative for the company as we anticipate significant growth in the commercial sector,” said George Kelley, chief executive officer of Pergo North America.  “Mike’s leadership and knowledge of Pergo and the laminate industry, especially the commercial sector, will be an invaluable asset as we continue to grow our commercial flooring program.”

Nielsen has been with Pergo for more than four years, during which he has served in a variety of sales management roles of increasing responsibility.

“I am excited to develop strategies to strengthen and build this ‘emerging market’ for Pergo,” said Nielsen.  “I look forward to continuing to build the Pergo brand and working to expand its line of high-quality, premium commercial products.”