Mike Zoellner, vp marketing services for Mohawk Industries, has been appointed Chair of the Market Issues Committee for the Carpet and Rug Institute (CRI). Zoellner has been a member of the committee for the last five years, and has spent the last two as its Vice-Chairman.
The CRI is the carpet industry’s member driven organization aiming to offer science-based information and insight into how carpet can create a better environment. According to Werner Braun, president, CRI, “Mike has been a valuable asset to our Market Issues Committee for the last several years, and we’re excited about the leadership and experience he brings to the committee as its new chair ... We look forward to what Mike brings to the table as we continue to move our industry forward in these trying economic times and knowing what an important role our marketing committee plays.”
Zoellner said he was looking forward to working with Patricia Flavin on the committee. Flavin, sr. vp marketing for Beaulieu, was recently elected Vice-Chair. “I believe it’s the first time two residential marketing people have led this group and I see a great opportunity to leverage the messaging and assets of the CRI to the largest segment of the carpet industry while continuing the targeted research and outreach that the CRI is known for,” he said.
Zoellner has more than 25 years of experience in the flooring industry. In his current role with Mohawk he oversees a spectrum of marketing, retailer training and business development functions.
Zoellner will serve as Chairman for two years.