FCI Editorial: The Art of Installation
To be able to take a customer’s concept for a design and turn it into a finished work of art, using common materials such as wood, stone or resilient flooring, requires a unique combination of craftsmanship and artistry. For the installers who achieve this level of skill, the rewards can be significant. Because of the labor-intensive nature of these types of installations, installers can charge considerably more for them. Along with increased income, there is also increased visibility, which can lead to referrals. In this sense, a beautiful custom installation can serve as a calling card for the installer.
In this issue of Floor Covering Installer, we examine the issue of customized installations from contrasting perspectives. Ed Korczak, executive director/CEO of the National Wood Flooring Association, explains how installers can increase their profits by doing borders and medallions. The article highlights some outstanding installations that demonstrate what is possible with the right planning and techniques. Before you run out and start doing custom installations, there are some important issues to consider first, which our resident wood expert Mickey Moore covers in his informative article, “Customizing Wood Floors.” In this article, he takes an in-depth look at what went wrong on two customized wood floor installations, and offers advice on how to avoid these types of problems in your own installations. These two articles show the potential benefits and problems involved with customized installations. We hope that you enjoy these articles, and that they inspire you to jump-start your creativity and inject some artistry into your craftsmanship.