While the final registered attendance figure for Coverings
2009 totaled 22,000, the show’s organizers say a predictable decline in
attendees reflected the economic downturn.
However,
exhibitors say they were “pleased with the quality leads and inquiries that
were generated” because the opportunity to spend additional time with prospects
and existing customers was invaluable.
“Admittedly, there was some uncertainty and skepticism going into the show,”
said Glenn Feder, president of client events for National Trade Productions,
which manages and produces Coverings. “But, what we’re hearing repeatedly from
our exhibitors and guests is that Coverings was totally up to par and exceeded
their expectations. We’re confident that as the housing market rebounds in
2010, Coverings will reflect this uptrend, as well, and there’s enthusiasm for
the return of the show to Orlando
next year.”
According
to Feder, the breadth of co-sponsorships and involvement of industry trade
associations significantly helped seal the deal on Coverings.
“Our
partners were committed and aggressive in reaching out to their constituents
about the value of Coverings, and their time and effort paid off,” said Feder.
Coverings 2010 is set for April 27-30 at the Orange
County Convention
Center in Orlando,
FL.
For more
information on attending or exhibiting at Coverings, visit www.coverings.com or
call (703) 683-8500.
Coverings '09: economy not a deterrent to show's enthusiasm
May 18, 2009
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