LATICRETE has launched the LATICRETE Racing website, showcasing sponsored cars and drivers, season racing schedules, a photo gallery and live in-car videos from select races.  LATICRETE is a sponsor of a number of race cars and drivers in series and clubs like the Sports Car Club of America across the United States. The well-known LATICRETE and SpectraLOCK PRO Grout brands are featured prominently on Chevrolet, Volkswagen and Mazda race cars, as well as on each driver’s uniform.

LATICRETE proudly sponsors customers and their family members, as well as employees, in racing series like the Mazda Improved Touring series, the modified DIRTcar I-5 Northwest Late Model Tour, and the Volkswagen Jetta TDI Cup, the first racing series designed to be “green.” In the Jetta TDI Cup, LATICRETE sponsors the son of Brent Broekemeier, a LATICRETE MVP customer from the Rio Grande Company in Denver, Colorado. Taylor Broekemeier, 22, sits comfortably in fifth place at the midway point of the series, which is designed to be “green” from start to finish. The factory prepared and maintained 2010 VW turbo-diesel Jetta runs on clean biodiesel fuel to reduce carbon emissions, and VW purchases carbon offsets in a series partnership with

LATICRETE sponsors Ron Munnerlyn, its plant manager in Hamlet, North Carolina, in the Improved Touring A class division where he races a modified Mazda at tracks from Tennessee to Florida.  Dennis Pobanz, vice president of LATICRETE MVP Marino Tile & Marble in Colorado Springs, drives a LATICRETE sponsored Chevrolet Monte Carlo with a 358 Chevy engine. Pobanz is still in the running for the season championship in the Sportsman Division at Colorado National Speedway. In addition to prominently displaying the LATICRETE logo on his car and trailer, Pobanz exhibits the LATICRETE SpectraLOCK Pro Grout logo on the back of his trailer and on his racing uniform. In the modified DIRTcar I-5 Northwest Late Model Tour, LATICRETE sponsors John Duty from Oregon-based LATICRETE MVP Don Frank Floor Covering Company.