Nearly 2,500 Mirage dealers across North America are taking part in the recently launched “Celebrate Quality with Mirage” event, running through March 1, 2010. The promotion features a contest where consumers can enter to win up to $10,000 in Mirage flooring. Additionally, consumers can get a $10 rebate on every box of flooring they purchase.

“This year, we are doubling our efforts to offer our dealers a major event that will draw more business to their stores,” explained Luc Robitaille, Vice President of Marketing at Boa-Franc, which manufactures the Mirage brand. “We are more than satisfied with how the event has gone so far. An impressive number of customers have registered for the contest on the Mirage website, and many have taken advantage of the manufacturer’s rebate on purchases. Our dealers are clearly thrilled with the increased traffic in their stores.”

The event has been advertised in a variety of media outlets across North America, including magazines, search engines, social networks, and Web portals. For full details and rules on the Celebrate Quality with Mirage event, visit