The Mohawk Anniversary Sale will run nine weeks beginning Sept. 14 through Nov. 15 at participating Mohawk aligned dealerships. In putting together the promotion, Mohawk surveyed more than 18,000 consumers, and decided on a no interest for 36 months consumer finance offer, special pricing on Mohawk's most popular products along with exclusive products for the sales event, and free cushion or underlayment with product purchase.
understand the retail climate that’s out there, and we have done our homework
and made the investment necessary to give our retailers the best possible
opportunity for extraordinary success,” said Manny Llerena, vp retail marketing
for Mohawk. “Research tells us by combining these offers with the right
national and local promotion, consumers are motivated to buy, even in today’s
addition, the event will have a “Super Sale” period where even more discounts
and buyer incentives can be offered. Llerena also noted that Mohawk has
invested heavily in media and promotional support for the sale. This includes
national television advertising on channels including HGTV, Style, DIY,
A&E, Fine Living, Planet Green, TLC, Bravo, and the Food Network.
schedule has also been increased dramatically, with 2,300 more commercials set
to run during the Mohawk Anniversary Sale than during the Mohawk Colors of
Spring sale in March/April.
consumer magazine advertising will also figure heavily in the promotion,
including in Traditional Home, Natural Home, Country Living, Martha Stewart
Living, Fabulous Floors, House Beautiful, Real Simple, Your Good House, and BH&G
also implement a “never go dark” online strategy will features banner ads on
six consumer websites, including Homeportfolio.com, HGTV.com, DI YNetwork.com,
FineLiving.com, RealSimple.com, and MarthaStewart.com. In all, the online
campaign will make more than 18 million impressions.
dealers are now receiving the materials they need for the sale launch. To learn
more, visit www.mohawktoday.com.
Mohawk Anniversary Sale features more advertising, consumer offers
September 10, 2009