The GREENGUARD Environmental Institute (GEI) has unveiled its newly redesigned Web site, www.greenguard.org
The site offers manufacturers a clear roadmap for certifying products and materials for low chemical emissions. It also provides as an easy-to-understand outline of the various certification programs that GEI offers, as well as a list of sustainable credits that architects and designers can earn by using GREENGUARD Certified products.
The new Web site also serves as a supplemental marketing tool for participating manufacturers, prominently showcasing the manufacturers’ brands in high-traffic areas on the site and linking visitors to the manufacturers’ own Web sites. Manufacturers also have the option of linking directly to their product page on the GREENGUARD Product Guide, making it easier than ever to share their certification information.
“Part of GEI’s promise to participating product manufacturers is to provide market support for GREENGUARD Certified products and help them create value through GREENGUARD Certification,” said Henning Bloech, executive director of GEI. “Our new and improved Web site allows us to not only educate the public about indoor air quality, but also to help boost visibility for GREENGUARD Certified products.”
In addition to a new overall design, other new features on the Web site include an online “technical center” that offers detailed technical information; a library of industry-relevant white papers; and a calendar of events outlining various conferences and trade shows in which GEI participates. “MyGREENGUARD,” an improved account management feature on the site for participating manufacturers, is scheduled to launch in the coming weeks.
The GREENGUARD Environmental Institute is an industry-independent, third-party, not-for-profit organization that aims to improve human health through programs that reduce people’s exposure to chemicals and other indoor pollutants. The GREENGUARD Certification Programs certify products for low chemical emissions and provide consumers with a resource for choosing healthier products and materials for indoor environments. All certified products must meet stringent standards for low chemical emissions based on established criteria from key public health agencies. GREENGUARD Certification is broadly recognized and accepted by sustainable building programs and building codes worldwide.