Gerflor, a global manufacturer of multipurpose resilient sports flooring, has announced its new distributor relationship with Southern Flooring Inc. of Greenville, SC. Formerly affiliated with Warthan Associates, Gerflor’s new distributor connection will cover the southeast region and help the company serve customers more efficiently and effectively via Southern Flooring’s nearly 40 years of expertise and knowledge of the flooring industry.

“We are excited to work alongside Gerflor as a proven innovator and leader in sports flooring” said president James Counihan, Southern Flooring. “We look forward to providing customers with Gerflor Taraflex sports flooring, the leading sports vinyl flooring, which complements our portfolio of sports flooring products.”

“Gerflor anticipates a mutually beneficial work relationship with Southern Flooring,” said Alan Fennell, president of sales and marketing USA. “Southern Flooring has installed more than 17 million square feet of sports flooring and Gerflor will use this knowledge to gain a competitive advantage in the marketplace.”

Gerflor has also hired Steve Naum as specification representative for NC and SC to directly support Southern Flooring.  Naum brings more than 15 years experience as a sales rep in the flooring industry.

Jeff Weaver will serve as Gerflor’s new territory manager for DE, MD, VA and Washington D.C. area. He has more than 20 years experience in the commercial furnishings industry and most recently served as regional vice president for the commercial carpet manufacturer Tandus.

Also, Southeastern Surfaces & Equipment of New Smyrna, FL will add TN to its territory as the provider of Gerflor Taraflex Sports Flooring.