Shaw has launched a new branded fiber hierarchy that structures the brands in a pyramid to demonstrate their respective benefits and warranty packages. The company's three primary fiber brands -- Anso nylon, EverTouch nylon and ClearTouch(r) PET -- feature comprehensive warranties that reflect the performance and attributes of each fiber type.
been trying to simplify and enhance our warranties to make them more dealer-
and consumer-friendly," said Mike Leary, director of external fiber sales
and marketing for Shaw. "The new structure also ensures that our
warranties align with and support our brands."
announced at the beginning of the month, Anso nylon warranties now include
limited lifetime warranties for stain and soil resistance, an enhancement Leary
said was made possible primarily as a result of the effectiveness of Shaw's
patented R2X Stain and Soil Resistance System. "Tests have demonstrated
that R2X maintains its ability to repel stains and resist soiling over time,
even after repeated cleanings," he said. An added feature to the stain
warranty is a limited warranty against pet urine stains.
nylon carpets will also offer 20-year texture retention, abrasive wear, Quality
Assurance, and SoftBac Platinum warranties.The Anso warranties are
distinct from Shaw's other carpet warranties in that they are non-prorated,
transferable, labor-inclusive, and include stairs and hallways.
EverTouch nylon carpets will also feature limited lifetime warranties for stain
and soil resistance, including the limited pet urine warranty. Warranties for
texture retention, abrasive wear, Quality Assurance, and SoftBac Platinum are
15 years for EverTouch products. EverTouch warranties are pro-rated and
non-transferable; labor is provided in the first year only.
styles will carry a limited lifetime stain warranty, including pet urine
coverage, and 15 years for soil resistance. Texture retention, abrasive wear,
Quality Assurance, and SoftBac Platinum warranties will be 10 years. Like the
EverTouch warranties, ClearTouch warranties are pro-rated and non-transferable;
labor is provided in the first year only.
additional to simplifying our warranties, we believe the new fiber hierarchy
helps explain the benefits of each brand and gives customers a clear
understanding of trade-up differences," Leary added. "We've trained
our sales representatives on the changes, and we'll be promoting all of the
elements at our upcoming winter markets. In-store merchandising and new sample
labels will help to communicate the brand structure to consumers."
all the fiber products feature green content. "All Anso nylon products are
recyclable and SCS Certified 25% Post-Consumer Recycled Content, EverTouch
nylon is Type 6 nylon and recyclable, and ClearTouch contains recycled content
from post-consumer plastic bottles," he said. "We have a green story
to support them all."
Shaw creates 'pyramid' hierarchy to demonstrate fiber warranties
January 14, 2010