The Long Island Floor Covering Association has launched a consumer website at www.lifloor.com. The site is designed to educate consumers about floor covering products and help them locate LIFCA members. Additionally, the site will include educational articles from the World Floor Covering Association along with content from LIFCA members.

"The new website is geared toward web surfers looking for information about floor coverings," LIFCA said in a release. "We will be working hard to drive web traffic to our site."

LIFCA also operates a trade website for the industry, at www.lifca.com.