Tarkett Residential's FiberFloor brand was recently featured in signage at Times Square.


Tarkett Residential's FiberFloor brand was recently featured on the 60’ Thomson Reuters sign that helps light up Times Square. The fiber-backed resilient sheet collection was being honored for earning a Best Buy rating from Consumers Digest magazine in its recent “Best Buys in Flooring” issue.

“More than a million people a day walk through Times Square and stare up at some of the greatest brand messages in the world,” said Gary Finseth, director of marketing for Tarkett Residential. “We thought with having FiberFloor being selected as a leading consumer flooring solution, this was a fitting way to promote this prestigious recognition.”

The product earned a designation in the Best Buy – economy flooring selection. “Consumers shopping for flooring in this economy want a dependable floor that provides ongoing value,” noted Finseth.