Florida Tile recently revamped its showroom in Doral, Fla., a suburb of Miami. On hand for the grand reopening ribbon cutting of the 3,000 sq. ft. showroom was Italy’s regional consul-general, along with the city’s deputy major and a city councilman.
“The new, emerging product looks, the new look of Florida Tile as a whole and our desire to project that new image in a retail setting all came together in this store,” said Sean Cilona, Florida Tile's director of marketing. “In fact, we were able to incorporate many best practices from our stores around the U.S. and create a true and proven look for our store and our brand.”
Products in the store include stone, ceramic and porcelain lines, including large-format, through-body porcelain products and double-pressed styles, colors and sizes specific to the Miami market.
“This is the first time we have done this,” Cilona said. “We plan to apply the market-specific uniqueness to each of our 22 stores nationally. Florida Tile’s total investment on this project has been in excess of three-quarters of a million dollars, and it was completed in time to become the first newly designed Florida Tile showroom.”
The store is located in Florida’s Doral-Miami “Tile Row.”