The hardwood flooring industry came to celebrate during the National Wood Flooring Association’s 25th anniversary Expo and Education Conference held recently in National Harbor, Md., 11 miles outside of Washington, D.C. The event drew 2,514 people, up 3 percent from last year’s attendance, and included new hardwood product introductions and the return of some companies to the industry under new ownership.
One of the newly reorganized companies, Owens Flooring by Colonial Craft, showcased its new products including the Owens Select by Colonial Craft line of prefinished flooring. According to national account manager, Mike O’Neil, the NWFA show marked the first time Owens Flooring has exhibited since being sold to Quanex Homeshield LLC in February.
The new ownership “has made a huge impact in the local economy of Wisconsin,” he said. “We were able to hire back some quality people.”
Q.E.P. and Harris Wood were exhibiting a complete wood floor and installation product line, signifying the new relationship between the companies following Q.E.P.’s recent purchase of the more than 100-year-old Harris Wood brand.
“The acquisition of Harris has been a natural for our company,” noted Jamie Clingan, Q.E.P.’s svp sales and marketing. “We want to polish off the Harris name and bring Harris Wood back to its heyday.”
Randy Stertmeyer, president/ceo of Green River American Hardwood, said his company was building up inventory after opening a new hardwood mill in Lee Center, N.Y. “We are starting to see more optimism from our customers and our distributors,” he added.
According to Pierre Thabet, president of Boa-Franc/Mirage, while the economy seems to be slowly turning around, the industry will need to brace for new price increases. “People are starting to see more activity, but there is still a shortage of materials coming. We predict a supply shortage as early as this summer.”
Ed Korczak, exec. dir./ceo of the NWFA, stressed the importance of staying competitive by becoming more involved online. “You need to have a presence on social media,” he said. “You need to be on Facebook and have a blog. These are now necessary steps, because they are where the consumer is.”