Mohawk has launchedwww.wholovesmohawk.com, a microsite featuring video, downloadable content, and other consumer-oriented elements that encourages consumers to share their experiences about Mohawk products and people.
“We created this site so that we’d have a place to share key events and centralize information that appears in multiple places online,” said David Duncan, Mohawk's vp marketing. “We also wanted to encourage people to tell us their stories. Many people have had very positive experiences with the Mohawk brand, and they’re willing to share them with lots of other consumers.”
The site features announcements and updates on events and projects such as: Mohawk SmartStrand at the Family Circle Cup Tennis Tournament; Mohawk’s products in theCountry LivingNew World Home and the upcoming House BeautifulKitchen of the Year; and Mohawk “In The News,” featuring television reports, magazine articles and other positive reports on Mohawk and its products.
Duncan said flooring retailers are invited to visit the site and contribute their own comments on why they love Mohawk.