Shaw Industries Group has launched Eco Impacts, an
environmental product label for the company’s commercially branded carpet tile
and broadloom products. Detailing each product’s ingredient materials, recyclability,
environmental certifications and environmental impact, the Eco Impacts label is
available through the Patcraft and Shaw Contract Group websites as part of each
brand’s product specifications.
“In the
same way a food label provides consumers with at-a-glance nutrition information
to help them make informed purchase decisions, the Eco Impacts label provides
our customers with details about the
specific environmental attributes of each of our products – all in one place,”
said Jeff West, director of sustainability and environmental affairs for Shaw’s
commercial division.
“We are
committed to being as transparent as possible about the materials we use and
the environmental impact of the products we create,” West added. “Giving our
customers direct access to this information is one more way for us to assure
them that specifying our commercial carpet tile and broadloom products means
specifying products that are as sustainable as they are beautiful.”
In addition
to general information about the product’s environmental footprint, the Eco
Impacts label also offers a more granular look at a product’s environmental
attributes by listing ingredient materials, recycled content, recyclability,
green product certifications, packaging information and more.
Eco Impacts
categories include: Total recycled content, Post-consumer recycled content,
Pre-consumer recycled content, Recyclability and how to recycle the product,
Ingredient materials, Fiber type, Dye methods, Backing type, Packaging
materials and Environmental product certifications.
“The Eco
Impacts label helps us close the loop with our customers by translating our
commitment to sustainability through innovation – the Shaw Green Edge – into
specific product information relevant to their own needs as environmentally
responsible architects, designers, purchasing agents, facilities managers and
end-users,” noted Rick Ramirez, Shaw vp sustainability.
“The Eco
Impacts label is another significant step towards setting a new standard for
the transparency and labeling of environmental impacts for products, processes
and, ultimately, whole organizations within the flooring industry and beyond,”
Ramirez added.
Shaw launches Eco Impacts label for commercial carpet
May 5, 2010
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