Peter Thomson

Paul Parfitt

Nuheat has promoted Peter Thomson to director of sales. Thomson’s previous position was western regional sales manager, where he led his team to years of growth through housing upturns and downturns in Canada and the U.S.  In his new role, Thomson will ensure consistent selling strategy across the company and implement scalable selling initiatives, the company said.

Nuheat has also appointed Paul Parfitt to eastern regional sales manager. Parfitt’s previous position was specification & business development manager, where he was responsible for the inclusion of Nuheat floor heating in such prestigious projects as The Plaza Hotel in New York City, as well as making Nuheat part of the standard education curriculum for the architectural community, the company said. In his new role, Parfitt will be responsible for leading the Nuheat sales team for the entire East Coast from New England through South Carolina.