Laticrete has purchased an engraved brick to be placed in the stone path to the organization’s South Florida headquarters to show its support for the Collier Building Industry Association in Naples, Fla. Laticrete and the CBIA have a mutual interest in top quality installations of tile and stone, interior or exterior, as well as the many glass mosaic and other pool applications in the region, the company said. Laticrete co-owner Henry Rothberg stays in close connection with former distributor Tom Dardis from CBIA and Affordable Floors, and the two set in motion the Laticrete participation for the fundraiser that’s been an important success for the association.
“We’re still running the engraved brick program right now,” said Dardis, CGP, CAPS. “It’s something that we’ll probably do again. We’re a very strong BIA, but times are tough all the way around and this has been a great way to raise funds. In Southwest Florida new construction has just stopped. Especially when compared to how it used to be. A lot of our members have turned to remodeling. Since this is a very tile and stone driven market. There’s a lot specialty installations and that’s where Laticrete becomes important. The Laticrete 4-XLT product has been outstanding for us. We do a lot of large-format tile with tighter grout joints, and that product works very, very well for us.”
The CBIA is an association mostly involved in construction with builders and contractors from all trades of the industry. The diverse and active association network also includes members in interior design, attorneys and insurance companies. For more information, visit www.cbia.net.