Healthier Choice Flooring has acquired Flexitions LLC, manufacturer of the Flexitions stainable flexible transition molding product line. Terms of the deal were not disclosed.
Choice is constantly striving to improve its existing product lines while
introducing new and innovative products for the flooring industry,” said Craig
Poteet, Healthier Choice's president. “We are very excited about the recent
acquisition. Flexitions is a revolutionary product that not only solves a
specific installation challenge but also allows for unlimited creativity in
Holland, Healthier Choice's marketing manager, noted that the company will
fully support the Flexitions line. “To further propel market penetration and
consumer awareness, Healthier Choice will introduce a new Flexitions marketing
program that includes advertising, sample kits, POP fixtures and an enhanced
online presence,” he said. “Just like with other Healthier Choice products, we
are committed to the continued growth and development of Flexitions.”
for use with hardwood and laminate flooring applications, Flexitions is
designed for easy use when encountering a curve, arch or radius. Available in
t-molding, threshold, reducer, stair nose and quarter round profiles,
Flexitions can be stained and finished to match and/or coordinate floor
coverings such as wood, laminate, tile, vinyl and stone.
is available in three natural wood grains and textures. Flexitions is also available
in standard factory applied colors; called Flexitions Fifteen, these standard
colors coordinate with the majority of wood flooring sold today. For more
information, visit www.flexitions.com
or call (706) 275-0345.
Healthier Choice acquires Flexitions
August 23, 2010