Shaw will again be the exclusive flooring provider and sponsor for the HGTV Green Home Giveaway, set for spring 2011. HGTV will build its fourth annual green home in Stapleton, an eco-progressive community in Denver, Colorado created on the site of a former airport in Denver.
is reusing/recycling 4,700 acres of land and reconnecting it to Denver’s urban fabric.
The 2,400-square-foot, custom-built “green” home being built there will be
given away as part of the HGTV Green Home grand prize package next spring. A
video and information about the location of the home is available at
HGTV Green Home gives us an opportunity to display the latest products, such as
Shaw’s sustainable flooring, and highlight the newest practices for the
ever-evolving standards of sustainable living," said Jack Thomasson, HGTV
house planner. "The combination of a spectacular eco-healthy home design,
built in a vibrant community, will undoubtedly make this our most dynamic HGTV
Green Home ever."
Green Home will feature open spaces that flow together to create an interactive
environment. The home’s exterior mix of hipped and cantilevered roof forms
gives a feel of a winged structure, recalling the site’s airport past.
Constructed by Infinity Home Collection of Denver, a Shaw customer, the home
will feature construction and design elements that are known to contribute to
an energy efficient, cleaner and healthier living environment.
HGTV Green Home Giveaway generated 17 million entries and a successful Spring
is Green promotion for Shaw retailers. “We’re honored that Shaw is again the
exclusive flooring provider of the HGTV Green Home,” said Steve Sieracki,
Shaw’s vp marketing and product. “The sponsorship brings incredible brand
awareness to Shaw and our vast offering of sustainable, stylish floors. Best of
all, the sponsorship delivers value to our retailers through Shaw’s prominent
presence on the network during the spring. During the HGTV Green Home time
period, our commercials and HGTV.com drive consumers to shawfloors.com. And
once on the site, the Spring is Green promotion drives purchase intent. It’s a
win-win effort for all of us.”
Shaw Anso nylon carpet and eco-friendly Epic hardwood will be featured in the
2011 HGTV Green Home. Viewers can enter for a chance to win the HGTV Green Home
Giveaway grand prize package during the entry period, April 14 – June 2, 2011.
Shaw to provide all floors in 2011 HGTV Green Home
November 29, 2010