MAPEI has opened a new location: MAPEI de Mexico SA de CV in Santiago de Queretaro, Queretaro, Mexico. This is the first location in Mexico for the company.

The regional distribution center in Queretaro will serve floor-covering installers and concrete restoration contractors. “We see a strong, lucrative market in Mexico, with a great deal of potential for our products,” said Luigi Di Geso, President and CEO of MAPEI Americas. “We feel that this distribution center will show our commitment to the market and provide a solid stepping stone to our company’s future in Latin America.”

Robert Ash Jr., an experienced sales representative who has sold MAPEI products into the Latin American market for the past 13 years, will serve as the sales director for Mexico. MAPEI will stock all of the company’s product lines in Queretaro, with a strong emphasis on the Concrete Restoration Systems products and the Underground Tunneling Technology line. MAPEI will also concentrate on sales of its Tile & Stone Installation Systems and Floor Covering Installation Systems for residential and commercial construction projects.

“The MAPEI brand has been well accepted in Mexico, and we are looking for this local distribution center to help us bond even more closely with our customers here,” Ash said.