The Shanghai-based flooring producer Chinafloors Timber (China) Co. Ltd. has set up a joint venture with an existing Chinese vinyl manufacturer for the manufacturing of LVT. The joint venture company will produce the LVT; sales will be handled exclusively by Chinafloors.
The move fits into the general strategy of Chinafloors to offer its customers a broad range of high quality, well designed, sustainable and easy to install flooring systems, Chinafloors said. The company's offering of floating floors now includes solid and engineered hardwood, as well as laminate and LVT.
“We are very excited to go into vinyl, and just as we did with laminate and wood flooring, will focus on product development and innovation to also become a leader in this category. And our customers like the idea of being able to consolidate their purchasing with one manufacturer,” said Thomas Baert, president of Chinafloors.
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