Featuring the biggest consumer discount offer in the company’s history, Anderson Hardwood has announced its 2011 fall promotional package. Noting that virtually all of its hardwood floors are made in the USA, the “Fall for America” sale includes incentives for the consumer, retail sales associate and distributor audiences.
“As we all know, consumers are more sensitive to where products are made than ever before. Anderson is proud that virtually all of our products are crafted in the USA using the highest quality materials,” said Mollie Surratt, director of marketing for Anderson Hardwood. “The message of ‘Made in America’ pride, combined with our most aggressive coupon offer to date, will make the Anderson Fall for America sale a winning promotion on the showroom floor.”
The fall promotion, running Sept. 1-Nov. 30, merges a consumer-focused approach with substantial sales support. Anderson will offer consumers an up-to-$300-off coupon with the intention of driving store traffic and enticing consumers to buy now during the promotional period. The coupon will be available both on andersonfloors.com and through a mobile QR tag on in-store signage. Additionally, when consumers register their product for warranty activation on andersonfloors.com, they will receive an electronic redemption coupon for a one-year supply (two bottles) of Anderson’s EnSurance Clean Green cleaner, which is aimed to encourage return traffic to retailers.
The consumer purchase rewards include: 250 or more square feet earns $100 off coupon, 500 or more square feet earns $200 off coupon, and 750 or more square feet earns $300 off coupon.
A colorful POP kit, touting the “Made In America” story, will be showcased in retail stores, and unique local advertising materials made available on the new AndersonConnect.com portal for distributors and retailers. Additionally, the Anderson American Express Rewards program will continue to be an incentive for retail sales representatives, offering $1 for every Anderson reward point earned and bonus points for coupons redeemed.
Promotional training components, information and local advertising materials will be made available to distributors and retailers on AndersonConnect.com as well. Retail sales associates can learn more about incentives and register for the Anderson American Express Rewards program on AndersonRewards.com. Consumers can learn more about the promotion and download a coupon on Andersonfloors.com/fallforamerica beginning Sept. 1.
Anderson unveils 'Fall for America' sale
August 19, 2011