Villanueva-Heras named Armstrong vp residential marketing
June 16, 2011
Armstrong Floor Products has appointed Mara Villanueva-Heras vp residential marketing. In this position, she is responsible for setting strategic direction and managing marketing and branding efforts.
Villanueva-Heras reports to Kevin Biedermann, svp residential – Armstrong Floor Products, North America. “Mara’s marketing savvy and her extensive experience with strong brands will be an asset,” said Biedermann. “She has the right combination of creativity and pragmatism to drive differentiated customer-focused solutions and integrated communications and merchandising for the residential flooring business.”
Villanueva-Heras comes to Armstrong from Masco Retail Cabinet Group where she’s worked since 2007. As managing director of marketing, she was responsible for setting strategic direction and managing marketing activities including branding, advertising, public relations, interactive, market research and product marketing. Prior to Masco, she was with Whirlpool where she held several progressive marketing roles for the KitchenAid and Whirlpool brands.