Shaw Floors will participate in the second annual HGTV Urban Oasis, a modern, custom-built residence located on the 35th floor of the Trump International Hotel & Tower in Chicago. The 1,000 sq. ft. space is designed by HGTV’s popular interior designer Vern Yip. The residence will also be the grand prize of the HGTV Urban Oasis Giveaway, in which viewers can enter daily online at HGTV.com or HGTV’s FrontDoor.com for a chance to win, starting Aug. 18 at 9 am EST. The winner will be announced in December.
The residence will be completely furnished and includes one bedroom, 1 1/2 baths, a gourmet kitchen, and sweeping views of the Chicago skyline. Flooring from the new HGTV Home Flooring by Shaw program will be featured throughout the space, including hardwood, tile, and cut-and-bound rugs.
“We’re thrilled to be able to partner with HGTV and Trump International on this exciting project,” said Kathy Young, director of marketing for Shaw Floors. “We’ve enjoyed four years of sponsorship as the exclusive flooring provider of the HGTV Green Home, and we’re delighted to feature the new HGTV Home Flooring by Shaw products in the setting of high design from the premier Trump brand. It helps consumers visualize Shaw in their homes when they experience the beauty of our flooring in inspirational settings like this on such a powerhouse network.”
Among the HGTV HOME Flooring by Shaw products that will be used are: Campbell, a Shaw 5" engineered hardwood plank floor, which will be installed in the living room; Mixed Up mosaic slate in a backsplash in the kitchen and on the walls of the powder room; Domus floor tile in the master bathroom; and several cut-and-bound rugs made from carpet styles manufactured by Shaw's Tuftex Carpets of California division. The Tuftex styles are set to include Snap Shot in the living room and bedroom sitting area, and High Style Text in the bedroom.
Yip said he will decorate the residence by combining antiques and architectural artifacts with contemporary elements that reflect Chicago’s essence. Yip earned a master’s degree in architecture from the Georgia Institute of Technology, and he runs his own design firm in Atlanta.
Shaw flooring to be featured in HGTV Urban Oasis project
May 20, 2011