The North American Association of Floor Covering Distributors (NAFCD) is offering a new identity theft protection service to its member companies through LifeLock. This service makes it easy for members to protect employees from the devastating effects of identity theft, according to the NAFCD.

Through this new program, NAFCD hopes to help its member firms fully understand the impact of identity theft, as well as help their employees avoid it. “As employers, NAFCD members are constantly looking for cost-effective ways to build loyalty and enhance productivity among their staff,” said Michelle Miller, NAFCD exec dir. “Through NAFCD’s new partnership with LifeLock, members can offer their employees a highly-valued benefit that results in increased peace of mind and morale. The end outcome is a more productive workforce that isn’t burdened with the costly and time-consuming hardships that identity theft victims must face.”

NAFCD members receive this proactive and valuable service at a specially negotiated price which can be collected through a payroll deduction or simply covered by the member firm, the NAFCD said. For more information, call (312) 321-6836 or