One lucky attendee at the NWFA Wood Flooring Expo in Orlando April 10-13 will ride away on a Harley-Davidson motorcycle!The giveaway ties into the 2012 keynote speaker: Ken Schmidt, former director of communications at Harley-Davidson Motor Company.
will share his expertise on brand-building, corporate positioning and customer
relations with the wood flooring industry on Wednesday, April 11. He played a
pivotal role in the famous turnaround of Harley-Davidson from the brink of
bankruptcy, and is now a professional consultant and motivational speaker.
Schmidt will share his insight on how businesses of any size and scope can,
like Harley-Davidson, create meaningful differentiation from competitors;
maintain veteran customer relationships while innovatively pursuing new ones;
improve sales through customer referrals; attract and retain employees; and
revitalize corporate culture.
Former Harley-Davidson exec this year's NWFA Expo keynote
February 28, 2012