One lucky attendee at the NWFA Wood Flooring Expo in Orlando April 10-13 will ride away on a Harley-Davidson motorcycle!The giveaway ties into the 2012 keynote speaker: Ken Schmidt, former director of communications at Harley-Davidson Motor Company.

Schmidt will share his expertise on brand-building, corporate positioning and customer relations with the wood flooring industry on Wednesday, April 11. He played a pivotal role in the famous turnaround of Harley-Davidson from the brink of bankruptcy, and is now a professional consultant and motivational speaker. Schmidt will share his insight on how businesses of any size and scope can, like Harley-Davidson, create meaningful differentiation from competitors; maintain veteran customer relationships while innovatively pursuing new ones; improve sales through customer referrals; attract and retain employees; and revitalize corporate culture.