The Professional Pricing Society (PPS), dedicated to pricing education and training worldwide, is pleased to announce the addition of Stephan Liozu to its Board of Advisors. Liozu is the President and Chief Executive Officer of ARDEX Americas, the Aliquippa, Pennsylvania industry-leading manufacturer of specialty cements for building professionals in North America. A native of the South of France, and raised in Toulouse he becomes the first European-born member of the Board.

Before joining ARDEX, Liozu served as the Vice President and General Manager of Freudenberg & Company. He has gained extensive international business and pricing experience working on three continents and living in six different countries.  

Liozu holds an MBA in Marketing from Cleveland State University (1991), a European Master degree from Toulouse IAE School (France) of Management with a major in Innovation Management (2005) and attended The General Management Program (TGMP) at Harvard Business School (2005). He earned a Six Sigma Green Belt in 2007 and achieved the Certified Pricing Professional (CPP) designation from The Professional Pricing Society in 2009.

He has taught International B2B Pricing Strategies to Master’s Degree students at Universities in Toulouse, France, and is currently pursuing a Ph.D. in Management of Management from Case Western Reserve University (Cleveland, Ohio) on the topic of the organizational journey towards pricing excellence. He is also co-authoring a book on pricing innovation with Dr. Andreas Hinterhuber that will be published in the fall of 2012.

“The Professional Pricing Society’s Board of Advisors represents some of the world’s foremost thought leaders within the pricing discipline. Stephan Liozu is a well-known advocate for successful pricing strategies and his dedication to furthering pricing knowledge through his research is unparalleled,” said Kevin Mitchell, President of the Professional Pricing Society. “We look forward to benefiting from his insights and we believe that his unique expertise as an academic, but also as a President and Chief Executive Officer who has taken the extra steps to insure that his staff receives the best pricing training in the manufacturing industry, will be a valuable asset to the global pricing community.”

“I am honored to join the Professional Pricing Society Board of Advisors,” Liozu noted. “Pricing is an important process for capturing value in the market, and top executives need to be sensitive to pricing and to embrace the best concepts in the field to transform the pricing culture in their firms. Being part of the PPS Board will give me the opportunity to further promote the pricing and value management agenda in the business and pricing communities worldwide and to deliver the message about the profit potential and market power provided by sophisticated pricing strategies.”

Over the past two years, Liozu published academic articles in theJournal of Revenue and Pricing Managementas well as in theJournal of Strategic Marketing.Liozu has also written several articles on Strategic Pricing issues for theJournal of Professional Pricingand is a regular presenter at Professional Pricing Society conferences in Europe and North America. He will deliver a keynote address entitled “Organizational Confidence in Pricing:  An Academic and Practical Exploration” during the PPS 23rd Annual Spring Pricing Conference & Workshops to be held in Chicago on May 8-11.

“I have been involved with PPS for years,” Liozu continued, “and both I and my company have significantly benefitted from their resources, events and education opportunities. I look forward to supporting PPS in developing and strengthening the global pricing community.”

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